Today we'll quickly look over the last two years of Spider-Man under the editorially-mandated "Brand New Day" which saw Peter trade his marriage to the Devil and a whole new status quo, which is really just the early 1980s status quo. I'm just going focus on a few facets of the stories as they were presented and reactions.
-Jackpot: Holy Hell was this an epic clusterfuck. A "mystery" with no real clues, and a solution that left me going "Who cares?" rather than "Ok, that's cool".
-The Parker Luck: I think the writers are confused by this one - it's not that bad shit happens to Peter because bad shit happens to him or it's funny (I'm looking at you, Waid). The "Parker Luck" is an attempt at irony - bad things happen to Peter (late for a date, can't get his homework done) as a direct consequence of something GOOD he does as Spider-Man. It's a really easy way of relating to the character ("Well, Debbie thinks I'm a deadbeat, but I saved that busload of Nuns from being fried by Electro! The old Parker Luck strikes again, I suppose.") that I think the writers are grossly misusing.
-Flash Thompson: Either this is going to get retconned or made into an albatross by the writers. Neither of which is good.
-The New Villains: Look, I tried, and I honestly wanted to like these new guys, and a few of them even look like the creators put a lot of effort into them (i.e. Mr. Negative). The problem here is that because of the choppy nature of the format - with the writer relay going off every month - there's no momentum of the story to begin exploring the character of these villains as they show up, then go away, and then they show up in another arc a few months later and lather, rinse and repeat. Hell, in the worst case (again, Mr. Negative), their entire arc is shuffled out of the book and into some side miniseries? Fuck that noise - that kills any interest I have in learning about the character.
-The new supporting cast: See the villains.
-Aunt May and Jonah Senior: I'm not the first to say it, but it's really rather creepy that everyone else in the supporting cast is moving forward in their lives at a breakneck pace while Peter is perpetually stuck in time. Correct me if I'm wrong, but wasn't the whole point of the "Marvel Age" when they first started was that they weren't going to become static unchanging and unrelatable cardboard cut-outs like the DC characters of the Silver Age? How times have changed.
-Old Villains, New Looks: Does this ever stick? The only villain I seem to recall that has managed to maintain any kind of "changing his look" from age to age is Lex Luthor (which I think says something about the robustness of Lex, but that's another story).
-The Gauntlet: And here we are, at last, the "big story" that is going to see Spider-Man face off against a mysterious mastermind who is amping up all his old badguys.
Oh, wait, that's "HUSH", the Jeph Loeb Batman story. Well, I can understand you wanting to go after something that was that commercially successful. Of course, the fact that the fanbase has become so jaded that you have to run a non-stop "Greatest Hits" album in order to keep them anywhere near the level you had before the retcon...well, that's not great news, is it?
Conclusions: Sorry, but yeah, Brand New Day? It's 1982, but with more unclear art, little narrative direction, and an inability to hook a reader on an endless loop. That's not good. And the fact that Marvel EIC Joe Quesada can't get that someone is going to come in and re-retcon it, or retcon it a different way, is both sad and funny.