Check out Johanna Draper Carlson's latest Marvel reviews if you want to see how the "big name comic companies" are shedding their readership. It's quite something to behold really. I've always seen Johanna as one of the most even-handed reviewers out there, and if she's this...well, this brutal in her takedowns, then people, you should pay attention.
Also, you should really check out The Hero Business. It's a smart little webcomic I'm following these days and I recommend it. The latest strip, dealing with the "rebranding" of a classic-style hero, also does it's fair share of pointing out the shortcomings of the modern superhero comic genre.
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